Whereas the professional videos had a longer format, they were more protracted in their explanation. “They gave us things like very small tidbits of information that were punchy and from one topic to the next, so that people don’t get bored. “One of the things that we observed in our study is the videos that were developed by bloggers were much more captivating,” Robbins said. Non-medical experts often used quick and engaging editing as well as clickbait, enticing viewers with video titles like “How to fall asleep in two minutes” or “How to get by on four hours of sleep.” These videos recommended that people try sleeping with their socks on or blink rapidly as they try to fall asleep - things that Robbins says have little proven validity. The study also found that 90.5% of the videos created by bloggers contained some level of misinformation, while expert-led videos had none.
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